What is the appeal for you as a user?
Having watched 7,000+ videos, there is no doubt that I like YouTube a lot! I will try and analyse some of the appeal that I find in the website. Although I’ve never contributed, I think there is certainly appeal in the poduser aspect of the site. Knowing that I could be a part of it immediately makes me feel some sense of involvement. I do often comment on or rate videos I watch and am keen to see peoples’ replies to me; I suppose there is some sort of sense of community here. However the vastness of YouTube means you rarely ‘bump into’ the same people twice by chance and this detracts from the SOC. However, having your say IS an appeal for me.
It is certainly not just a remediation of something which has gone before like much other content of the internet. Youtube offers something new; previously there was no place similar and it has really reformed the way people can communicate via short videos and given a site to find information in video form quickly. Like I mentioned before one reason I use Youtube so much is the hypertext within the site. You click on one thing which leads to another which leads to another which leads to....30videos in a day (oh dear....)
I also enjoy that the site has lead to a lot of creativity amongst users. Not only posting unoriginal material, the ease of sharing your own videos leads to users creating their own material from things which have gone before; spoofs, video responses, mixes of videos etc etc. This re-hashing of information points to. Youtube is well moderated and I have never come across any inappropriate material as I have with other websites. Even this moderation can be interactive with the ability of users to flag videos and comments. Then hierarchal moderation
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